崗位職責(zé)是什么
教育推廣崗位是一個(gè)專注于擴(kuò)大教育項(xiàng)目、課程或服務(wù)影響力的職位，其核心任務(wù)是通過有效的策略和活動(dòng)，提高教育產(chǎn)品的知名度，吸引潛在的學(xué)習(xí)者，并促進(jìn)教育機(jī)構(gòu)與社區(qū)的互動(dòng)。
崗位職責(zé)要求
1. 具備出色的溝通技巧，能夠清晰地傳達(dá)教育項(xiàng)目的價(jià)值和目標(biāo)。
2. 熟悉教育市場動(dòng)態(tài)，了解目標(biāo)受眾的需求和興趣。
3. 擁有良好的組織能力和項(xiàng)目管理經(jīng)驗(yàn)，能有效規(guī)劃和執(zhí)行推廣計(jì)劃。
4. 精通各種營銷工具和渠道，如社交媒體、電子郵件營銷、線上線下活動(dòng)等。
5. 具備數(shù)據(jù)分析能力，能通過數(shù)據(jù)反饋調(diào)整推廣策略。
6. 具備創(chuàng)新思維，善于提出新的推廣理念和方法。
崗位職責(zé)描述
教育推廣專員需要深入理解教育產(chǎn)品，挖掘其獨(dú)特之處，通過定制化的推廣策略，將這些價(jià)值傳遞給目標(biāo)受眾。他們可能需要與教師、家長、學(xué)生和其他利益相關(guān)者建立聯(lián)系，以了解他們的需求和期望，從而制定更符合市場需求的推廣活動(dòng)。此外，他們還需要跟蹤和分析推廣活動(dòng)的效果，以優(yōu)化策略并確保投入產(chǎn)出比。
有哪些內(nèi)容
1. 市場研究：定期調(diào)查教育市場趨勢，分析競爭對手，識別潛在的增長機(jī)會(huì)。
2. 策略制定：基于市場研究，設(shè)計(jì)和實(shí)施有針對性的推廣計(jì)劃，包括線上和線下活動(dòng)。
3. 內(nèi)容創(chuàng)建：編寫吸引人的宣傳材料，如新聞稿、社交媒體帖子、電子郵件通訊等。
4. 合作伙伴關(guān)系：建立和維護(hù)與學(xué)校、社區(qū)組織、媒體等的合作關(guān)系，共同推廣教育項(xiàng)目。
5. 活動(dòng)組織：策劃和執(zhí)行講座、開放日、研討會(huì)等各類活動(dòng)，增強(qiáng)教育品牌的可見度。
6. 數(shù)據(jù)分析：監(jiān)測和分析推廣活動(dòng)的數(shù)據(jù)，如參與率、轉(zhuǎn)化率等，為策略調(diào)整提供依據(jù)。
7. 報(bào)告撰寫：定期向管理層匯報(bào)推廣活動(dòng)的進(jìn)展和成果，提出改進(jìn)建議。
教育推廣崗位的工作涵蓋了廣泛的領(lǐng)域，要求從業(yè)者具備多方面的技能和知識，同時(shí)保持對教育行業(yè)的熱情和對市場變化的敏銳洞察，以確保教育機(jī)構(gòu)能夠在競爭激烈的環(huán)境中持續(xù)發(fā)展。
教育推廣崗位職責(zé)范文
第1篇 教育推廣崗位職責(zé)
養(yǎng)生用品教育推廣主任 無限極 無限極(中國)有限公司,無限極,無限極 崗位職責(zé):
1.培訓(xùn)課件的開發(fā) 、制作、優(yōu)化
2.培訓(xùn)計(jì)劃的制定 、實(shí)施、跟進(jìn)
3.培訓(xùn)課程的標(biāo)準(zhǔn)化講授與推廣
4.教育推廣活動(dòng)的策劃與實(shí)施
5.學(xué)習(xí)工具的創(chuàng)新開發(fā)應(yīng)用
6.跟進(jìn)上司指定項(xiàng)目,并按項(xiàng)目要求完成實(shí)施
任職資格:
1.優(yōu)秀的團(tuán)隊(duì)協(xié)作精神與能力,富有責(zé)任感、服務(wù)精神
2.形象良好,語言表達(dá)及ppt制作能力優(yōu)秀,授課經(jīng)驗(yàn)豐富
3.具備體察顧客體驗(yàn)的能力,讓課程更易復(fù)制 ,提升課程效益
4.具備優(yōu)秀的統(tǒng)籌、協(xié)調(diào)能力,能有效利用內(nèi)外部資源,推動(dòng)培訓(xùn)項(xiàng)目的實(shí)施
第2篇 教育推廣經(jīng)理崗位職責(zé)
全國線下推廣經(jīng)理(外企教育機(jī)構(gòu)) ? lead offline promotion team to achieve kpi targets through diversified offline channels in each market
? strategically review and refine offline marketing channel contribution in each market, and work out the development and e_ecution action plan.
? lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.
? set standards for campaign development, planning, e_ecution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.
? provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to ma_imize roi of offline channels.
? conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.
? proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions
? bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.
? work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.
? provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives
? be responsible for the budget preparation and control of china offline promotion channels.
? lead offline promotion team to achieve kpi targets through diversified offline channels in each market
? strategically review and refine offline marketing channel contribution in each market, and work out the development and e_ecution action plan.
? lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.
? set standards for campaign development, planning, e_ecution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.
? provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to ma_imize roi of offline channels.
? conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.
? proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions
? bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.
? work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.
? provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives
? be responsible for the budget preparation and control of china offline promotion channels.
第3篇 教育推廣顧問崗位職責(zé)
1、熟悉周邊教育市場及生源市場;
2、開發(fā)生源渠道,為咨詢部提供數(shù)據(jù)信息;
3、配合市場策劃開展招生活動(dòng);
4、數(shù)據(jù)收集,并進(jìn)行電話邀約上門,完成既定目標(biāo);
5、完成公司制訂的當(dāng)月計(jì)劃和促銷任務(wù)。
