- 目錄
崗位職責(zé)是什么
招商部經(jīng)理是企業(yè)中負(fù)責(zé)拓展商業(yè)合作、引入戰(zhàn)略投資者和合作伙伴的關(guān)鍵角色。這個(gè)職務(wù)的核心在于通過(guò)有效的溝通和談判，為企業(yè)創(chuàng)造新的商業(yè)機(jī)會(huì)，推動(dòng)公司的業(yè)務(wù)增長(zhǎng)和市場(chǎng)影響力。
崗位職責(zé)要求
1. 具備深厚的商業(yè)洞察力，能夠準(zhǔn)確把握市場(chǎng)動(dòng)態(tài)和行業(yè)趨勢(shì)。
2. 擁有優(yōu)秀的溝通技巧，能夠與各類投資者和合作伙伴建立良好的關(guān)系。
3. 精通商務(wù)談判，能夠在維護(hù)公司利益的同時(shí)達(dá)成雙贏的合作協(xié)議。
4. 具備項(xiàng)目管理能力，能有效地協(xié)調(diào)內(nèi)外資源，確保招商項(xiàng)目的順利進(jìn)行。
5. 有強(qiáng)烈的業(yè)績(jī)導(dǎo)向，能設(shè)定并實(shí)現(xiàn)招商目標(biāo)，推動(dòng)團(tuán)隊(duì)達(dá)成業(yè)務(wù)指標(biāo)。
6. 對(duì)法律法規(guī)有一定了解，確保招商活動(dòng)的合規(guī)性。
7. 有良好的風(fēng)險(xiǎn)意識(shí)，能識(shí)別并規(guī)避潛在的商業(yè)風(fēng)險(xiǎn)。
崗位職責(zé)描述
招商部經(jīng)理的工作日常包括但不限于：
1. 制定招商策略，根據(jù)公司戰(zhàn)略規(guī)劃尋找合適的投資者和合作伙伴。
2. 維護(hù)和更新潛在客戶數(shù)據(jù)庫(kù)，定期進(jìn)行市場(chǎng)調(diào)研，挖掘新的商業(yè)機(jī)會(huì)。
3. 協(xié)調(diào)內(nèi)部資源，如產(chǎn)品、市場(chǎng)、法律等部門，為招商活動(dòng)提供全面支持。
4. 參與商務(wù)談判，起草和審閱合作協(xié)議，確保合同條款符合公司利益。
5. 跟進(jìn)招商項(xiàng)目進(jìn)度，解決過(guò)程中遇到的問(wèn)題，確保項(xiàng)目按時(shí)落地。
6. 建立并維護(hù)與合作伙伴的長(zhǎng)期關(guān)系，提升企業(yè)品牌形象和市場(chǎng)聲譽(yù)。
7. 分析招商數(shù)據(jù)，評(píng)估項(xiàng)目效果，調(diào)整招商策略以提高效率。
有哪些內(nèi)容
1. 市場(chǎng)分析與研究：持續(xù)關(guān)注市場(chǎng)動(dòng)態(tài)，分析競(jìng)爭(zhēng)對(duì)手，為招商決策提供依據(jù)。
2. 合作伙伴篩選：根據(jù)公司需求，篩選出與之匹配的合作伙伴，進(jìn)行初步接洽。
3. 商務(wù)洽談：組織并參與商務(wù)會(huì)議，展示公司優(yōu)勢(shì)，協(xié)商合作條款。
4. 項(xiàng)目執(zhí)行：協(xié)調(diào)各部門資源，推進(jìn)合作項(xiàng)目落地，確保項(xiàng)目質(zhì)量與進(jìn)度。
5. 合同管理：負(fù)責(zé)合同的簽訂、執(zhí)行和后期維護(hù)，處理相關(guān)法律事務(wù)。
6. 團(tuán)隊(duì)領(lǐng)導(dǎo)：指導(dǎo)和培訓(xùn)招商團(tuán)隊(duì)，提升團(tuán)隊(duì)整體業(yè)務(wù)能力和協(xié)作效率。
7. 業(yè)績(jī)報(bào)告：定期向高層匯報(bào)招商成果，提出改進(jìn)建議，優(yōu)化招商流程。
作為招商部經(jīng)理，需要在復(fù)雜多變的商業(yè)環(huán)境中，憑借敏銳的洞察力和出色的談判技巧，為企業(yè)開辟新的商業(yè)版圖，為公司的長(zhǎng)遠(yuǎn)發(fā)展注入活力。
招商部經(jīng)理崗位職責(zé)范文
第1篇 招商部經(jīng)理英文崗位職責(zé)
產(chǎn)業(yè)園招商部高級(jí)經(jīng)理(英文流利) main duties:
to formulate and implement marketing, business development and investment strategies and action plans for group services and asset companies;
to plan, monitor and manage the budget e_ercises for marketing, business development and investments;
to lead, oversee and manage the marketing, lease management, business development and investment activities to achieve the targets set;
to conduct survey and market study on the investment environment as and when necessary
to understand and analyze competitor’s strengths and weaknesses in various aspects;
to participate and lead in project or tenancy negotiations;
to build up and maintain good relationship with relevant government authorities, 3rd party agencies, partners, clients, suppliers, and other important channels;
to motivate, manage and monitor performance of all staff under his charge to achieve targets set;
to carry out rental review, monitor cash flow, resource allocations and cost control in line with business strategy and goals;
to review, monitor and ensure that proper work processes, procedures are carried out in accordance with internal policies and sop requirement and recommend suggestions for improvement;
to manage and maintain marketing, lease and customer service standards of the staff under his charge;
to establish short and long-term business objectives to meet e_pectations of the company and funds;
to e_plore opportunities to grow fee based income;
to manage, improve and enhance tenant’s relationships;
job related e_perience
8-10 years of marketing or business development e_periences in real estate
3-5 years of work e_perience with foreign company
minimum 5 years of e_periences in management level
knowledge
the incumbent must have proficient knowledge in the following areas:
real estate development, marketing & lease and relevant property management
financial & accounting knowledge
management e_perience
skills
cet-6 or above
strong skills on office outlook, e_cel, word, powerpoint
good interpersonal, energetic and strong negotiations skills
good interpersonal and communication skills in both english & mandarin
strong leadership skills and ability to work well in a team environment
main duties:
to formulate and implement marketing, business development and investment strategies and action plans for group services and asset companies;
to plan, monitor and manage the budget e_ercises for marketing, business development and investments;
to lead, oversee and manage the marketing, lease management, business development and investment activities to achieve the targets set;
to conduct survey and market study on the investment environment as and when necessary
to understand and analyze competitor’s strengths and weaknesses in various aspects;
to participate and lead in project or tenancy negotiations;
to build up and maintain good relationship with relevant government authorities, 3rd party agencies, partners, clients, suppliers, and other important channels;
to motivate, manage and monitor performance of all staff under his charge to achieve targets set;
to carry out rental review, monitor cash flow, resource allocations and cost control in line with business strategy and goals;
to review, monitor and ensure that proper work processes, procedures are carried out in accordance with internal policies and sop requirement and recommend suggestions for improvement;
to manage and maintain marketing, lease and customer service standards of the staff under his charge;
to establish short and long-term business objectives to meet e_pectations of the company and funds;
to e_plore opportunities to grow fee based income;
to manage, improve and enhance tenant’s relationships;
job related e_perience
8-10 years of marketing or business development e_periences in real estate
3-5 years of work e_perience with foreign company
minimum 5 years of e_periences in management level
knowledge
the incumbent must have proficient knowledge in the following areas:
real estate development, marketing & lease and relevant property management
financial & accounting knowledge
management e_perience
skills
cet-6 or above
strong skills on office outlook, e_cel, word, powerpoint
good interpersonal, energetic and strong negotiations skills
good interpersonal and communication skills in both english & mandarin
strong leadership skills and ability to work well in a team environment
第2篇 招商部經(jīng)理崗位職責(zé)
招商部大區(qū)經(jīng)理 大連云鶴家居設(shè)計(jì)有限公司 大連云鶴家居設(shè)計(jì)有限公司,云鶴 職責(zé)描述:
一、制定招商部經(jīng)營(yíng)目標(biāo),完成招商部的招商管理工作和經(jīng)營(yíng)任務(wù)指標(biāo)。
1、制定招商策略與工作規(guī)劃,部署招商執(zhí)行計(jì)劃并按計(jì)劃組織實(shí)施招商工作,按計(jì)劃完成經(jīng)營(yíng)任務(wù)指標(biāo);
2、建立招商渠道及其管理系統(tǒng),制定并完善相關(guān)規(guī)章制度;
3、負(fù)責(zé)開展本部門員工業(yè)務(wù)的培訓(xùn),指導(dǎo)和幫助本部門員工的工作,不斷強(qiáng)化和提高員工的素質(zhì);
4、制定本部門相關(guān)的管理制度并監(jiān)督檢查下屬人員的執(zhí)行情況,完成月度工作總結(jié)報(bào)告及匯報(bào)工作,完成對(duì)下屬人員進(jìn)行業(yè)務(wù)指導(dǎo)和工作考核;
5、負(fù)責(zé)加盟商家及大客戶的談判與接洽,維護(hù)良好客戶關(guān)系;
二、負(fù)責(zé)招商項(xiàng)目的信息收集和分析工作
1、負(fù)責(zé)對(duì)市場(chǎng)前期調(diào)研工作,對(duì)調(diào)查結(jié)果做出可行性分析和風(fēng)險(xiǎn)控制分析;
2、分析研究營(yíng)銷策略,對(duì)市場(chǎng)銷售潛力調(diào)查分析,對(duì)本行業(yè)做調(diào)研工作,做出調(diào)查結(jié)果;
3、分析銷售區(qū)域及未來(lái)公司銷售渠道的規(guī)劃工作;
4、建立并動(dòng)態(tài)維護(hù)加盟商的資源庫(kù),做好運(yùn)營(yíng)管理過(guò)程中加盟商動(dòng)態(tài)調(diào)整,并建立調(diào)整、淘汰的原則與標(biāo)準(zhǔn);
5、負(fù)責(zé)指導(dǎo)本部門員工對(duì)招商合同的管理、建檔、查詢工作。
三、負(fù)責(zé)公司形象推廣、公關(guān)活動(dòng)
1、負(fù)責(zé)對(duì)公司整體形象的策劃工作;
2、負(fù)責(zé)組織和接待相關(guān)單位包括上級(jí)單位的來(lái)訪,負(fù)責(zé)與新聞媒體的接觸;
3、組織安排相關(guān)招商人員參加各類展會(huì)及招商會(huì)。
四、招商部其他工作
1、協(xié)助業(yè)務(wù)部做好業(yè)務(wù)后勤工作;
2、協(xié)助業(yè)務(wù)部做好加盟商開發(fā)后的維護(hù)工作;
3、協(xié)助業(yè)務(wù)部做好商品的售后服務(wù)工作;
4、組織推動(dòng)與招商相關(guān)的合同,協(xié)議的標(biāo)準(zhǔn)化工作。
任職要求:
1、本科或同等以上學(xué)歷;市場(chǎng)營(yíng)銷等相關(guān)專業(yè);
2、5年以上家具及整木定制行業(yè)同崗位招商管理工作經(jīng)驗(yàn),
3、精通國(guó)內(nèi)市場(chǎng)的招商渠道、招商流程、熟悉當(dāng)?shù)丶揖呒罢径ㄖ菩袠I(yè)運(yùn)作及產(chǎn)品特點(diǎn),具有豐富的品牌客戶資源和客戶關(guān)系者優(yōu)先;
4、具有良好的職業(yè)道德,較強(qiáng)的商務(wù)談判及公關(guān)能力,具有獨(dú)立進(jìn)行業(yè)務(wù)談判和交涉的能力,誠(chéng)信敬業(yè);
5、具有清晰的戰(zhàn)略目標(biāo)及較強(qiáng)的工作計(jì)劃性,能夠按照工作計(jì)劃穩(wěn)步推進(jìn)。
第3篇 會(huì)展招商部經(jīng)理崗位職責(zé)
基本要求:
1、年齡38歲以下,本科以上學(xué)歷(經(jīng)驗(yàn)豐富者,可適當(dāng)放寬),三年以上會(huì)議及會(huì)展項(xiàng)目管理經(jīng)驗(yàn),熟悉會(huì)展的流程及操作模式,能獨(dú)立完成經(jīng)營(yíng)計(jì)劃的擬定(大型展覽及專業(yè)會(huì)議經(jīng)驗(yàn)先);
2、具備獨(dú)立帶領(lǐng)團(tuán)隊(duì)完成業(yè)務(wù)的開發(fā)拓展能力;
3、具備良好的溝通能力,敏銳的分析及判斷能力,對(duì)于客戶溝通及項(xiàng)目操作過(guò)程中出現(xiàn)的問(wèn)題能準(zhǔn)確做出決斷并妥善處理;
4、優(yōu)秀方案撰寫能力;
5、形象氣質(zhì)佳,吃苦耐勞,有較強(qiáng)的事業(yè)心、責(zé)任心;
6、性格開朗,態(tài)度積極,能承受較強(qiáng)的工作壓力,有創(chuàng)業(yè)激情,環(huán)境適應(yīng)能力強(qiáng)。
崗位職責(zé):
1、能獨(dú)立開展項(xiàng)目立項(xiàng)、規(guī)劃及運(yùn)營(yíng),制定實(shí)施經(jīng)營(yíng)計(jì)劃,確保年度經(jīng)營(yíng)指標(biāo)得到全面落實(shí);
2、負(fù)責(zé)安排項(xiàng)目員工工作,明確其職責(zé)、權(quán)限,并督促、指導(dǎo)、管理工作任務(wù)完成情況;
3、負(fù)責(zé)組織項(xiàng)目人員制定項(xiàng)目各階段的工作計(jì)劃,召開相關(guān)會(huì)議或下發(fā)相關(guān)文件,布置計(jì)劃并順利實(shí)施
4、組織制定項(xiàng)目的各項(xiàng)規(guī)章制度,并根據(jù)實(shí)際情況適時(shí)做出調(diào)整;監(jiān)督團(tuán)隊(duì)執(zhí)行規(guī)章制度;
5、針對(duì)項(xiàng)目過(guò)程中出現(xiàn)的問(wèn)題提出有效的糾正措施和指導(dǎo)建議,確保完成全年銷售指標(biāo);
6、根據(jù)公司的發(fā)展方向,組織收集有關(guān)市場(chǎng)信息,并進(jìn)行匯總分析,形成報(bào)告;充分利用各項(xiàng)資源,積極開拓新項(xiàng)目市場(chǎng);
7、負(fù)責(zé)政府相關(guān)部門、主辦單位及支持單位的對(duì)接及關(guān)系維護(hù)工作;建立和維護(hù)展館、行業(yè)協(xié)會(huì)、媒體機(jī)構(gòu)等的良好關(guān)系;出席項(xiàng)目上的重要活動(dòng);處理項(xiàng)目上的重大對(duì)外關(guān)系問(wèn)題;
8、負(fù)責(zé)項(xiàng)目在經(jīng)營(yíng)過(guò)程中的財(cái)產(chǎn)及財(cái)務(wù)安全、駐外人員的人身安全,制定安全責(zé)任制度,協(xié)助財(cái)務(wù)認(rèn)真做好項(xiàng)目成本控制工作;
9、制定團(tuán)隊(duì)的獎(jiǎng)金方案及績(jī)效考核;
10、負(fù)責(zé)項(xiàng)目人員的選拔、整體業(yè)務(wù)提升、績(jī)效評(píng)估、培養(yǎng)及人員調(diào)整;
11、完成領(lǐng)導(dǎo)交代的其他工作。
第4篇 廣告招商部經(jīng)理崗位職責(zé)
崗位職責(zé):
1、 負(fù)責(zé)公司影視,公司舉行大型會(huì)議,公司商場(chǎng)進(jìn)行有效宣傳(植入廣告,冠名廣告,贊助廣告等)。
2、 根據(jù)公司運(yùn)營(yíng)版塊進(jìn)行多種渠道宣傳,制定合理的廣告營(yíng)銷計(jì)劃并保證計(jì)劃的落實(shí);;
3、負(fù)責(zé)公司商城商家入駐。
4、根據(jù)公司發(fā)展戰(zhàn)略,對(duì)行業(yè)及市場(chǎng)進(jìn)行深度分析,制定成功的招商和品牌合作策略;
任職要求:
1.本科以上學(xué)歷,廣告學(xué)、傳播學(xué)、市場(chǎng)營(yíng)銷等相關(guān)專業(yè);
2.管理能力:統(tǒng)籌規(guī)劃、溝通協(xié)調(diào)、領(lǐng)導(dǎo)控制、執(zhí)行力;
3.有3年及以上廣告公司代理招商業(yè)務(wù)的從業(yè)經(jīng)驗(yàn) ,熟悉廣告代理運(yùn)作方式,在業(yè)界有豐富的人脈及客戶基礎(chǔ);
4.有良好的親和力,較強(qiáng)的語(yǔ)言溝通和文字表述能力;
5.工作踏實(shí)、積極上進(jìn),勤奮好學(xué),敬崗敬業(yè),能適應(yīng)出差工作;
6.能獨(dú)立開展項(xiàng)目招商工作,獨(dú)立完成工作內(nèi)容及工作目標(biāo)設(shè)定;
7.有較強(qiáng)的公關(guān)能力,善于與國(guó)家機(jī)關(guān)、企事業(yè)單位領(lǐng)導(dǎo)和工作人員溝通;
8.有一定的客戶資源優(yōu)先。
